At Carden Managed Print, we take a multi-channel approach to growing our customer base. Finding the right businesses to work with, and making sure they can find us, requires a blend of digital marketing, paid advertising, and good old-fashioned relationship building. In this post, we want to give you a transparent look at how we go about marketing our managed print and photocopier services.
Search Engine Optimisation (SEO)
The majority of businesses looking for print solutions start their search online, so it is essential that we appear at the right moment. Our SEO strategy is built around making sure our website ranks for the terms that decision-makers are actually typing into Google.
This means creating clear, informative landing pages dedicated to each of our core services. For example, businesses searching for flexible equipment options can find everything they need on our photocopier leasing for business page, while organisations looking for a fully managed solution can explore our business managed print service in detail.
We even made landing pages specifically for businesses looking to switch managed print providers, as well as individual printer leasing and printer rental pages. These ensure we are capturing traffic for all relevant managed print searches.
Beyond our core pages, we invest time in producing helpful content like this blog, which addresses real questions businesses have around print costs, device management, and procurement. Over time, this builds authority and drives a steady stream of organic traffic from businesses who are actively researching their options.
Pay-Per-Click Advertising (PPC)
SEO is a long game, which is why we complement it with pay-per-click advertising. Running targeted Google Ads campaigns means we can appear at the top of search results immediately for high-intent keywords, such as “managed print services for business” or “photocopier leasing UK”, without waiting months for organic rankings to catch up.
Our PPC campaigns are carefully structured around specific service offerings, so that every click lands a prospect on a relevant page with a clear next step. We monitor performance closely, continually refining our targeting, ad copy, and bidding strategy to keep our cost-per-lead competitive. This ensures our advertising budget is working as hard as possible to bring in genuinely interested businesses.
Direct Sales Outreach
Digital marketing brings businesses to us, but our sales team goes out to find them too. Direct outreach remains one of the most effective ways to start a conversation with the right people, particularly in the B2B space where decisions are rarely made on impulse.
Our team researches target businesses proactively, identifying organisations that are likely to benefit from a managed print solution, whether they are currently overspending on device maintenance, running an ageing fleet, or simply have no visibility over their print costs. From there, we reach out directly via phone, email, and LinkedIn to introduce ourselves and open a dialogue.
This is not cold selling for the sake of it. We focus on having genuine conversations, understanding a prospect’s current situation, and only proposing a solution when we genuinely believe we can add value. That approach builds trust from the very first interaction, which is exactly how we like to start a working relationship.
Why a Multi-Channel Approach Works
No single marketing channel tells the whole story. A business might first encounter us through a Google search, see one of our ads a week later, and then receive a call from our sales team shortly after. That combination of touchpoints is rarely accidental; it is what a joined-up strategy looks like in practice.
By combining SEO, PPC, and direct outreach, we ensure that Carden Managed Print is visible at every stage of a buyer’s journey, whether they are just beginning to think about their print setup or actively comparing providers. Each channel reinforces the others, and together they give us a consistent pipeline of new business conversations.
Get in Touch
If you have found us through any of these channels, we are glad it worked! Whether you have a specific requirement in mind or simply want to explore what managed print could do for your business, we would love to hear from you. Reach out to the team and let’s start a conversation.
